Traditional embroidery techniques rediscovered and reworked in a more contemporary way, combined with techniques coming from different worlds other than fashion, make the French designer a unique case, even in the fur industry.
Names such as Jean-Charles de Castelbajac, Jean-Paul Gaultier, Christian Lacroix, Givenchy, as well as Chanel, Carven, Balenciaga and Louis Vuitton wanted to collaborate with her, especially for haute couture creations.
Her name is Marion Chopineau. She was born in 1976 and studied textile design at the ENSAAMA Olivier de Serres in Paris. The first project that brought her fame and notoriety was called Her Dress = Hair Dress, a crazy and brilliant idea that used hair as a raw material for clothes. A collection that put her in the international spotlight at the Hyères festival.
In 2000, she founded her own atelier where she continued to experiment various embroidery techniques and textile manipulations. «My creative goal was to give a new form to the material surfaces. I worked freely by hand with hairdresser scissors, electric razor and plumb line to carve three-dimensional shapes on fur hanging from a mannequin».
Her ability to use techniques that also involved technological or industrial materials is very unusual as well as surprising. She invented a real technique for sculpting motifs in fur, drawing inspiration from the world of engraving and basreliefs. A technique that she has now patented and that has earned her numerous invitations to the Saga Design Centre of Copenhagen.