MOMAD Metropolis closed its second edition with 13,642 visiting professionals and satisfaction on the part of participating firms
From 9th to 11th September, the International Fashion and Accessories Trade Show, organised by Ifema, brought together 13,642 visitors, of whom 13% were international buyers.
As it was held at the same time as MOMAD Shoes, the International Footwear and Accessories Trade Show, a wider audience of professionals attended the event, with both fairs totalling nearly 18,500 visitors, 7.5% more than in September 2015.
The trade fair was attended by 432 direct exhibitors and more than 900 fashion brands were represented
MOMAD Metropolis attracted professionals from all over Spain, although the best-represented regions were Madrid, Andalusia, Valencia, Galicia, Catalonia and the Basque Country. In the international section, the fair received foreign buyers from 87 countries, including Portugal, Italy, France, Greece, Germany and Chile, reinforcing the fair’s status as the largest platform in the fashion business on the Iberian Peninsula and one of the major industry events on the international calendar.
Full industry presence
The commercial area of the fair featured 432 direct exhibitors and more than 900 brands were represented, showing their offerings for Spring/Summer 2017 and Fall/Winter 2016 in a net exhibition area of 15,000 square metres. This full industry presence served to highlight the new offering, given that 38% of the participating firms had not participated in the February edition.
Special role for Sustainable Fashion
Sustainable Fashion had a notable presence in the second edition of MOMAD Metropolis. Through the programming of various promotional activities and initiatives, MOMAD, an umbrella brand that encompasses fashion events in Madrid organised by IFEMA, renewed and broadened its commitment to the segment of Sustainable Fashion, made up of brands that stand out for their sustainable production, marketing and distribution. One of these new initiatives will be the new space “SustainableExperience”, a showcase of an informative nature intended to raise awareness and strengthen the consumption of these sustainable fashion products, which included the participation of leading companies, such as Ecoalf, Skunfunk, Kayak Storm and Naturalist as well as Modaes.es and Yo Dona.
In addition, MOMAD, in collaboration with Slow Fashion Next, designed the exhibition “Analysis of the Life Cycle of a Product”.In parallel with all this, the trade fair housed a specific area in which, alongside the major associations in this field, a total of 15 clothing and accessory companies offered a preview of their sustainable fashion collections for the multi-brand channel.
The next edition of MOMAD Metropolis will be held from 3rd to 5th February at Feria de Madrid, coinciding with Intergift, MadridJoya and Bisutex.