The Schmid stand at Lineapelle displayed the creations of young designers who trained at the Arsutoria School, one of the most important fashion schools in the footwear and leather goods industry, made with the finest materials from the Milanese company
Schmid made a clear and brave decision to allow visitors at Lineapelle to admire the creativity and craftsmanship of young designers groomed in the classrooms of Arsutoria. The students of today will be the designers of tomorrow, this is Schmid’s reasoning, and why it intelligently decided to give space to young designers.
Therefore, customers who visited the Schmid stand did not find the usual designer accessories, or products from major international designer labels with which the brand works. Instead, they found shoes, bags and accessories designed and created by the best students of Arsutoria, one of the most important fashion schools in the footwear and leather goods industry, with materials supplied by Schmid.
Paolo Ciccarelli, Chairman and CEO of Schmid, explains the reasons for the partnership:
“Schmid’s added value has always been the ability to know how to intercept, interpret and anticipate new fashion and lifestyle trends. This philosophy is also at the basis of our partnership with Arsutoria”
Matteo Pasca, CEO of Arsutoria School, noted:
“We thank Schmid for collaborating with the students of the footwear and handbag design courses of Arsutoria. The aspect of having their materials available even before they are presented on the market is without a doubt an exceptional learning experience for the students, even more so knowing that these materials will be used by the most important brands in the world”
Prizes awarded to the Textile Talent Contest
Young talents participating in the content promoted by Schmid more than one year ago, were asked to create garments or accessories using the classic materials produced by the company (satin, mesh, lace and glitter) drawing inspiration from the four trends identified in our Spring-Summer 2016 collection: Wellness a porter, Archi-Couture, Effortless and Botanical. Lauren Cutforth, Claudia Dazio and Yulya Velyugo did this beautifully and were awarded the top prizes.
Lauren Cutforth of the London College of Fashion, was awarded first prize by focusing on Botanical, creating a pair of fancy white ankle boots decorated with large colourful flowers. She, and the other two designers, received an amount of prize money and the possibility to do an internship of a few months with Schmid.