The fashion taste of the Far East

The relevance of the fur product and the fashion (and fur) choices of Asian consumers in an interview with a leading Asian distributor of luxury goods

Based in Hong Kong, it generates more than one billion dollars in sales in the luxury segment, has over 2000 employees and more than 400 retail outlets throughout Asia: the Bluebell Group, a leading “family-run” business – as it likes to define itself – that has been operating as a distributor in Asia for more than 60 years. Brand behind brands in key markets, the company carefully and selectively chooses, discovers and researches the names on which to focus: its portfolio includes illustrious and emerging brands, as well as the coolest and trendiest names.
Veronica Corsi, Development Team and Brands Hunter for Bluebell Group, speaks to us about the fur product and about the market that is now an emerging reality in the fur industry.

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“Our buying teams buy for single-brand stores, therefore the brand manager and buyers select all the product categories that the brand proposes in the collections, from the garments to the furs and accessories. The fur coat is a clothing item and sometimes an accessory, for a buyer it is an element like any other. In recent seasons – also because of the seventies trend – fur is making a big comeback in collections of the hottest brands. Of course, they are very fashionable furs, colourful and conceptual. Fashion designers today use fur to introduce striking details and looks and, as demonstrated by the street style, fur can also be very fashionable. And the Asian market, although with different facets, loves fashion in the strictest sense.
Thanks to the entertainment industry and to the country’s important duty-free business, Korea is becoming more and more a reference market for luxury goods, with sophisticated and elegant customers for whom furs and fur accessories are a must during long winters. Despite the mild climate, Taiwan loves attention-grabbing furs and the colours and divertissement that this material can create. Japan historically has customers with a traditional taste, as well as stores that buy the latest trends: it is still the number one market in Asia. Let’s not forget that all these countries, because of their appeal, are benefiting from the flow of Chinese tourists, therefore buyers also buy (a lot) for them.”